Lately, there has been an upsurge of photography websites on the internet. This points to the fact that visual-based content is rapidly outsmarting text-based content. Photography websites are unique because image is their main component. If you’re looking to start a photography website, or running one already, these are the main components you shouldn’t forget to incorporate:

Portfolio is a must for photography websites

Portfolio is a critical feature of any photography website. Portfolio simply showcases your best work. Portfolio also showcases your technical and composition skills. Ensure you select the cream of the crop of your photos to display as portfolio. Prospective customers like to see that they’ll get quality photos from your website. Also, make a point to group your portfolio photos in different categories such as technology, health, sports, weddings and so on. This is to allow prospective buyers to find niche photos they want effortlessly. Just make sure you don’t place too many portfolio images in a single page to alleviate the possibility of overwhelming the customer. Ideally, portfolio is geared towards showcasing your best creations. So choose a few and display on the page.

The best photography websites are minimalistic

Today, minimalism is a popular trend in the photography website world. The modern day shopper wants to spend as little time as possible to buy things online. So if your photography website distracts your visitors from the main images, they will simply bounce off and head to the competitors’ websites. Make your photography website layout clean and minimalistic. Your color scheme should also have the same characteristics listed previously. Setting up a minimalistic photography website will ensure visitors focus a lot on your creative images and make quick buying decisions.

A contact form is a must-have for successful photography websites

A contact form is a critical feature in your photography website. Customers, in their buying journey, feel nice when they contact the site owner directly. A contact form also helps you gather customers contact information. You can use their contact information to pitch your photos directly to them based on their previous purchases. Some of the components of a contact form include name, email, phone number, location, event type, budget, and extra comments. This is a more effective method of selling your products, rather than contacting customers yourself only to find that they are disinterested or you end up with conflict of interest.

Most photography websites include watermark protection for their images

As a professional and creative photographer, you must find ways to protect your intellectual property from theft. The world out there is full of frauds that can easily steal your work and sell. A watermark can be anything that identifies with your brand such as name or logo. However, make sure the watermark doesn’t overwhelm the photo. Place it at a strategic location such as the bottom right or left hand of the photo. Overwhelming watermarks tend to negatively impact the aesthetic value of photos.

A store is beneficial for your photography website

Hinging on the kind of photography you’re into, building an online store is advantageous, more so if you’re operating a service-oriented photography studio. Customers who want to order extra photos can do so through your online store. If your photography business is product-oriented, it enables you to point your customers to your online store to purchase your creations. You’re more likely to garner more sales if your purchasing process is simplified.

Include a blog section in your photography website

A blog is a proven way to get your creations out there and build a formidable following. Write blog posts about elements of good photographs and other essentials of good photography. Ensure to offer photos based on the written qualities. Soon enough, you’ll build a huge audience of photography enthusiasts who will not only skyrocket your sales, but spread the word out there about your business.